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Unlocking the Power of Design: The Double Diamond of Innovation
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Double Diamond Design Process

The Double Diamond of Innovation: While it seems every designer, design agency, and design institution has its own take on representing the design process, I have recently found this representation useful in the contexts in which I have been working at Penn Medicine. It demonstrates the need and value of divergent and convergent thinking while at the same time implies an aspect of rigor and structure that is inherent in good design process. In this visual, it is important to note that…
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