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Panasonic sends 100,000 LEDs down Tokyo river, mates tech with tradition (updated with video!)

The inaugural Tokyo Hotaru festival was held last weekend. And kicking off the festivities were an impressive display of LED lights – made to resemble hotaru (fireflies) – that floated down the Sumida River through central Tokyo.

fireflies?  not quite! 100,000 LED lights floating down the Sumida River... the beautiful Tokyo Hotaru Festival - photo by JeremyV (2)

100,000 LED lights float down the Sumida River

Panasonic constructed tiny solar powered LED spheres as part of its contribution to this year’s Tokyo Hotaru Festival. The spheres were created to resemble traditional fireflies that floated down the Sumida River. via Colossal.

Shibuya in snow, Tokyo, Japan// pinning this again because I love snow and I love Japan and those things together are grand.

Shibuya in snow, Tokyo, Japan// pinning this because I love snow and I love Japan and those things together are grand.

Panasonic and the Glowing River in Tokyo!

LED spheres floating down Tokyo river to mark the opening of the Tokyo Hotaru arts festival.

Dawn. Shinjuku, Tokyo. (黒ネコ)

i'm marcio f silva aka frango, belo horizonte, brazil.

JAL001 bound for Haneda, Tokyo!

bound for Haneda, Tokyo!

Panasonic release 100,000 LED lights down the Sumida River, Japan

100,000 LED lights down the Sumida River, Japan

100 000 LED spheres Flowing Down a Japanese River for the Tokyo Hotaru Festival.

TOKYO RIVER CITY

TOKYO RIVER CITY

#AAtoAsia. Tokyo is my favorite place!!

Tokyo is my favorite place!

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