Uses one of the items that I am most likely to incorporate into my logo Ice Cream Social logo. I think it would of been even better if he put the diamond pattern in the cone to break up that solid triangle.
The meaning of the word "missing" is portrayed frm the absences of stem of the letter "i". By leaving the titles, it portrays that a part of the letter has been removed, reinforcing the meaning of "missing".
This is one of the best logos I've seen in a while. It's very simplistic, but incorporates the clever clock hands to depict the Y. Also a great brand name. I love visual 'tricks'. Only clever, simple ones, though.