Ogilvy & Mather France took the concept of the billboard and bent it into shapes that could – with some effort – be seen as solutions for a somewhat smarter city, Paris in this case. A board bends to become a bench, a rain shelter or a ramp over stairs.
Alphatecture brilliantly executed by Peter Defty. He is a professional photographer based near Leeds, in the UK, and takes these photos all over the world. They remind you to look up once and a while. maybeitsgreat: ALPHATECTURE by Peter Defty, UK