MIDAS (@FSMidas) is an interactive advertising directory that provides information, marketing and brand support for shoppers, retailers and mall operators. In English, no more standing at that vague mall directory with 5 other confused shoppers & 1 very rude person who just stood directly in front of you! "Umm, excuse me! (audible sigh)" -- Disclosure: I am a partner in this new startup, but it's listed only b/c it is a TRUE Game-changer! Beta (Android) launching next week!