How To Make The Eyes Pop. One of the oldest makeup artist tricks is to brighten up the inner corners of the eye with a shimmery white (or soft pastel) eyeshadow. I have heard it called the angel effect or even baby eyes.
Eye Highlights The placement of highlights is very important when trying to create naturally beautiful eye makeup. Your lighter colors (whites, creams, and pearls) should be applied in the inner corners, the middle of the eye, and just under
Excellent chart for best eyeshadows for blue, green, brown & hazel eyes. I will say though, that sometimes picking a shadow the same color as your eye creates a dull kind of plain look. Its not as attractive as using a complimentary color for your eyes.