This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
Word/Line Aesthetics in Type - the implied movement in this logo is incredible, and gets its point across in more than one way. "Great Logo - we love the simplicity yet descriptive logo of the business and market focus.
Smart way of fusing an icon with the type inside a the "i" and "l" form the top half of a pencil. yet effective - designed by Reghardt Grobbelaar. ONE small triangle, reinforces the idea of the 'pencil' by making to 'L' and 'I' look like a pencil