Ogilvy & Mather France took the concept of the billboard and bent it into shapes that could – with some effort – be seen as solutions for a somewhat smarter city, Paris in this case. A board bends to become a bench, a rain shelter or a ramp over stairs.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.
Week a sustainable city should encourage people not wasting resources and recycle more. Some projects like this basketball court sticker placed around garbage cans to make throwing out litter a game can encourage people to recycle in every day life
Funny pictures about I will never see the Arc de Triomphe the same way again. Oh, and cool pics about I will never see the Arc de Triomphe the same way again. Also, I will never see the Arc de Triomphe the same way again photos.