This one is the Adorable Japanese Playing Cards. We can see there is a dog in the cards. It should be a short story of a cute dog. We can see in each cards, the footprint of the dog will change with the change of numbers.
"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.