Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health profession weight loss tips
Thinking, Fast and Slow
Thinking, Fast and Slow by Daniel Kahneman. Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. Knowing how people make decisions is a key skill set for the designer in practice.
Traditional economics views humans as robotic machines who make calculated decisions based on logic. In contrast, behavioural economics views humans as irrational and emotional beings who ar…
Being Zen: Bringing Meditation to Life by Ezra Bayda