Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.
Category management in purchasing: a strategic approach to maximize business profitability, second edition by Jonathan O'Brien
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide_From Presentations and Promotions to Communicating and Closing: Terri Morrison, Wayne A. Conaway: 9780071714044: Amazon.com: Books
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive.