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Any business or business model goes through a life cycle, & each stage requires a different approach. Businesses are usually created in the visionary or shaping quadrants of the strategy palette and tend to migrate counterclockwise through adaptive and classical quadrants before being disrupted by further innovations and entering a new cycle, although the exact path can vary - HBR Corporate Strategy, Business Strategy, Business Planning, Business Marketing, Marketing Strategy, Business Development Strategy, Strategy Infographic, Strategy Map, Planning Excel
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Navigating the Dozens of Different Strategy Options

It’s never been more complicated.