Lumoava Hurma / Euphoria Campaign Film for Spring 2019
Hurma / Euphoria, designed by Inni Pärnänen, was inspired by Asian paper ornaments and their visual qualities. The paper decorations seem very intricate but have simple structures. Inni was particularly drawn to the ornaments’ capacity to transform a neat pile of silk paper into a decorative and multidimensional piece with vast surface area. There is a kind of magic in this and Inni was able to capture it in Euphoria.