Fragile Childhood ad named Bottle: "I was shocked to hear that after only a couple of drinks my child doesn't know me anymore. I'm just starting to be tipsy, but Niko thinks I've become another person.
I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.