In 1897, Filson opened C.C. Filson's Pioneer Alaska Clothing and Blanket Manufacturers, specializing in goods to outfit the stampeders to the Klondike Gold Rush. The Gold Rush faded into history, but Filson kept listening to his customers, and outdoorsmen kept coming to Filson for rugged clothes. Drawing from his past experience outfitting loggers, he soon added clothing for the timber industry, including the Filson Cruiser, the garment that was to earn Filson a place in history.
