Fashion Ideas & Inspiration
Need some fashion ideas and inspiration? Here, find all things grunge, street style, pastel, city chic, goth, Nu Goth, alternative, hipster, and more. Fashion photography, perfect outfit ideas, style tips and tricks, accessory ideas, as well as stunning looks ranging from haute couture to thrifted.
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5 Ways to Wear Polka Dots as a Petite
Polka dots are trending for spring and summer—this we know. But the classic print can also feel a bit too bold if you’re petite. Here, how to wear polka dots as a petite.
PureWow
The One Trend Every Woman in LA Is Wearing
Los Angeles women have their finger on the pulse when it comes to trendy style. But they also know how to make it their own. Case in point: pleated pants, which I’ve noticed popping up just about everywhere north of Long Beach in recent weeks.
PureWow
5 Things Every French Woman Has in Her Summer Wardrobe
These five pieces are a fabulous starting point to discovering how to truly embody those cool Parisian vibes, as vetted by a trio of French style experts. And I’ve even tracked down the best versions to buy now if you don’t already own these fabulous classics.
PureWow
7 Petite-Friendly Wedding Guest Dresses
Wedding guest dresses are fun to shop for, but present an extra challenge when you’re petite. Our 5’2” editor took this task to the fitting room with the help of PureWow’s fashion editor to test and take original photographs of a number of wedding-ready options offered by petite-friendly brands.
PureWow
How to Style Fisherman Hats, the Accessory Trend Taking Over 2025
It's hard to deny the popularity of fisherman hats in 2025. Below, we're sharing 10 outfit ideas that will give you ample hat styling options. #fashion #lookoftheday #style #womensfashion
InStyle
How to Wear the Clashing Stripes Trend
The clashing stripes trend is a happy spring look that mixes bright stripes, prints and patterns in one outfit, looking intentional. One writer asks a pro stylist how to pull it off, and lists key items to get the look.
PureWow
23 Stores Like Madewell
I found 23 of the best stores like Madewell to shop in 2025 where you can snag stylish clothing at every price point. Keep reading for all the details on my favorites, like Abercrombie & Fitch, Anthropologie, Reformation and more.
PureWow
What 'Preppy' Looks Like in 2025
Gen Z is reinventing preppy fashion in 2025 with clean lines, tailored basics and effortless, minimalist wardrobe staples. Here, I break down how to pull of the preppy aesthetic, plus plenty of pieces to shop and recreate the look.
PureWow
The 18 Best Amazon The Drop Summer Fashion Staples
Amazon brand The Drop has a staple collection that you can shop any time you want—and we've rounded up 18 of the best picks from it to take you through the whole summer season. Shop all of our favorites now.
PureWow
The 2025 PureWow Readers' Favorite Awards
Presenting the 2025 PureWow Readers' Favorite Awards: The 42 most-loved, most-purchased items our readers are obsessed with, from fashion finds to beauty buys to household essentials.
PureWow
What to Wear to Beyoncé’s Cowboy Carter Tour
If the Renaissance tour taught me anything, it’s that Beyoncé’s fans do not come to play, they come to slay. Here, eight Cowboy Carter tour outfit ideas to help you find the perfect concert ‘fit worthy of Queen Bey.
PureWow
Saks Fifth Avenue Luxury Fashion Is Now at Amazon
Saks Fifth Avenue is officially on Amazon. The shopper-loved retailers joined forces to release a new luxury storefront featuring hot fashion and beauty brands like Stella McCartney, Balmain, Ganni, Moschino, and Chantecaille. #fashion #lookoftheday #style #womensfashion
InStyle
The 19 Highest-Rated Jeans at Nordstrom
I sourced 19 of the highest-rated jeans at Nordstrom, recommended by PureWow editors and buyers. From wide-leg to straight-leg and everything in between, here are all the best finds with glowing reviews, including denim from brands like Agolde, Good American and more.
PureWow
8 Breezy Spring Dresses Under $50
An InStyle fashion editor found the eight best under-$50 spring dresses to snag this season. Browse through breezy mini, midi, and maxi styles from Amazon, Gap, Aritzia and more, starting at just $16. #fashion #lookoftheday #style #womensfashion
InStyle
8 Summer Nail Colors to Bring a Burst of Energy to Your Manicure
Summer manicures are finally upon us, and according to the experts, this season is calling for nails in shades like jelly pink, burgundy, metallic silver, and more. #fashion #lookoftheday #style #womensfashion
InStyle
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