Social Media Engagement: 7 Rules for Working Smart, not Just Hard (Feb This post provides high-level guidance for rookies just getting started with social media and those looking to add more structure, focus and discipline to existing initiatives.
The Digital Transformation of Business Functions. As organizations become digital enterprises, various business functions – and the professionals who work in them – will be digitally transformed as well.
Creating a Digital Transformation Plan of Action: A Guide for Leaders. A digital transformation plan of action includes nine main initiatives that organizational leaders should take, beginning with educating themselves.
Should We Try to Measure Social Media Sophistication? Part 1 of a two-part essay offers thoughts on whether understanding social media sophistication is important and if there’s value in trying to assess it.