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Social Media Engagement: 7 Rules for Working Smart, not Just Hard (Feb 2014). This post provides high-level guidance for rookies just getting started with social media and those looking to add more structure, focus and discipline to existing initiatives. The rules include setting goals, assessing the operating environment, conducting a communications audit, developing a plan of action, acquiring knowledge and skills, incremental implementation, and managing time and information.

Social Media Engagement: 7 Rules for Working Smart, not Just Hard (Feb 2014). This post provides high-level guidance for rookies just getting started with social media and those looking to add more structure, focus and discipline to existing initiatives. The rules include setting goals, assessing the operating environment, conducting a communications audit, developing a plan of action, acquiring knowledge and skills, incremental implementation, and managing time and information.

Enhancing Your LinkedIn Profile II: 7 More Tasks and 23+ Tips. Additional guidance to help professionals upgrade their LI profiles. It describes seven tasks that can be tackled in one sitting or over several sessions, including adding digital links, creating a summary and adding specialties, selecting representative skills and expertise, and customizing one’s public profile. Each task includes specific tips that reflect best practices and/or maximize the profile’s potential effectiveness.

Enhancing Your LinkedIn Profile II: 7 More Tasks and 23+ Tips. Additional guidance to help professionals upgrade their LI profiles. It describes seven tasks that can be tackled in one sitting or over several sessions, including adding digital links, creating a summary and adding specialties, selecting representative skills and expertise, and customizing one’s public profile. Each task includes specific tips that reflect best practices and/or maximize the profile’s potential effectiveness.

Social Media in 10 Minutes a Day? 7 Reasons not to be Fooled. Though generally well intentioned, most advice for engaging via social media in 10 minutes a day (or similar short timeframes) is misguided, misleading, and misrepresentative – especially for social media rookies. This post explains why, and suggests more realistic and practical approaches for individuals and organizations to find ways to engage efficiently and effectively, not just in the short term but over the long haul.

Social Media in 10 Minutes a Day? 7 Reasons not to be Fooled. Though generally well intentioned, most advice for engaging via social media in 10 minutes a day (or similar short timeframes) is misguided, misleading, and misrepresentative – especially for social media rookies. This post explains why, and suggests more realistic and practical approaches for individuals and organizations to find ways to engage efficiently and effectively, not just in the short term but over the long haul.

Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over. You pride yourself on your professional appearance and demeanor. You strive to create and maintain a strong identity and reputation within your organization, with your clients and peers, and in your industry. But are you as diligent a custodian of your professional brand in cyberspace as you are in the physical world? If not, you probably need a digital make-over…

Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over. You pride yourself on your professional appearance and demeanor. You strive to create and maintain a strong identity and reputation within your organization, with your clients and peers, and in your industry. But are you as diligent a custodian of your professional brand in cyberspace as you are in the physical world? If not, you probably need a digital make-over…

Improving LinkedIn Groups: Guidance for Group Managers. Recommendations for owners and mangers of LinkedIn groups to improve their quality and value. Ideas can be applied to other digital communities.

Improving LinkedIn Groups: Guidance for Group Managers. Recommendations for owners and mangers of LinkedIn groups to improve their quality and value. Ideas can be applied to other digital communities.

Social Media Screening: Guidance for Individuals and Organizations. Social media screening has become a common practice among recruiters and hiring managers, as well as coaches and college admissions offices. This white paper consolidates and updates previously shared guidance about this practice, providing recommendations for both individuals and organizations. Primarily focused on job candidates and employers, it can also be applied to students, athletes, admissions counselors and coaches.

Social Media Screening: Guidance for Individuals and Organizations. Social media screening has become a common practice among recruiters and hiring managers, as well as coaches and college admissions offices. This white paper consolidates and updates previously shared guidance about this practice, providing recommendations for both individuals and organizations. Primarily focused on job candidates and employers, it can also be applied to students, athletes, admissions counselors and coaches.

Should We Try to Measure Social Media Sophistication?. Part 1 of a two-part essay offers thoughts on whether understanding social media sophistication is important and if there’s value in trying to assess it.

Should We Try to Measure Social Media Sophistication?. Part 1 of a two-part essay offers thoughts on whether understanding social media sophistication is important and if there’s value in trying to assess it.

Denovati SMART Learning Services Make People Smarter

Denovati SMART Learning Services Make People Smarter

A Digital Transformation Framework, using a Bricks-and-Mortar Metaphor

A Digital Transformation Framework, using a Bricks-and-Mortar Metaphor

Thoughts and Guidance on Social Media and Digital Engagement. A quick list of recent SMART articles and other pieces that offer guidance on social media and digital engagement, from the latest monthly Denovati email.

Thoughts and Guidance on Social Media and Digital Engagement. A quick list of recent SMART articles and other pieces that offer guidance on social media and digital engagement, from the latest monthly Denovati email.


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