I must admit that for this project I did really little sketching by hand. After I came up with the logo and general vibe for the brand it all came together so I really didn't see the point of sketching. Here is anyway some of my key sketches when I was coming up with the logo of Solnedgång.
The walls of the original cabins are painted with black-pigmented oil to minimize reflections in the floor-to-ceiling windows—enhancing the sense of connection with the exterior scene. Courtesy of Knut Slinning.
Possible target audience - "Urban scandinavian". Even though I have been focusing on appealing to countries over Scandinavia we can not forget the actual Scandinavian people that the product is also aimed. By targeting Solnedgång also to Scandinavia we make sure the brand keeps loyal to its roots.
Hanna, 17 “After visiting the Marimekko exhibition at Design Museum I wanted to wear a floral skirt. I like preppy style, sailor looks and classic garments. Audrey Hepburn and Coco Chanel are my style idols.