Sakari Saukkonen

Sakari Saukkonen

Sakari Saukkonen
Muita ideoita: Sakari
I must admit that for this project I did really little sketching by hand. After I came up with the logo and general vibe for the brand it all came together so I really didn't see the point of sketching. Here is anyway some of my key sketches when I was coming up with the logo of Solnedgång.

I must admit that for this project I did really little sketching by hand. After I came up with the logo and general vibe for the brand it all came together so I really didn't see the point of sketching. Here is anyway some of my key sketches when I was coming up with the logo of Solnedgång.

Beatiful labels. I was looking at these for the inspiration for the my own labels. Even thought it is not similar to my brand is contains similar vibe

Beatiful labels. I was looking at these for the inspiration for the my own labels. Even thought it is not similar to my brand is contains similar vibe

scandinavian simplicity. scandinavian simplicity. These bottles represent how the actual product of Solnedgång would be in my mind. I fell love with the brown simple bottles and thought it would fit this project because to me these bottles look really natural and "not fake". They are simply what it is.

scandinavian simplicity. scandinavian simplicity. These bottles represent how the actual product of Solnedgång would be in my mind. I fell love with the brown simple bottles and thought it would fit this project because to me these bottles look really natural and "not fake". They are simply what it is.

Message - Achievments. Luxurious Scandinavian lifestyle. For the customers outside Scandinavia I want to message that using Solnedgång products you are can experience these luxurious Scandinavian moments in your everyday life.

Message - Achievments. Luxurious Scandinavian lifestyle. For the customers outside Scandinavia I want to message that using Solnedgång products you are can experience these luxurious Scandinavian moments in your everyday life.

Message - Luxurious Scandinavian lifestyle. For the customers outside Scandinavia I want to message that using Solnedgång products you are little bit like this dream Scandivian people - wealthy, family and pure sence of style.

Message - Luxurious Scandinavian lifestyle. For the customers outside Scandinavia I want to message that using Solnedgång products you are little bit like this dream Scandivian people - wealthy, family and pure sence of style.

Message - Luxurious Scandinavian life. For the customers outside Scandinavia I want to message that using Solnedgång products you are little bit like this dream Scandivian people - wealthy, family and pure sence of style.

Message - Luxurious Scandinavian life. For the customers outside Scandinavia I want to message that using Solnedgång products you are little bit like this dream Scandivian people - wealthy, family and pure sence of style.

Possible target audience - "Urban scandinavian". Even though I have been focusing on appealing to countries over Scandinavia we can not forget the actual Scandinavian people that the product is also aimed. By targeting Solnedgång also to Scandinavia we make sure the brand keeps loyal to its roots.

Possible target audience - "Urban scandinavian". Even though I have been focusing on appealing to countries over Scandinavia we can not forget the actual Scandinavian people that the product is also aimed. By targeting Solnedgång also to Scandinavia we make sure the brand keeps loyal to its roots.

Possible target audience - "Urban scandinavian". Reminder to myself that Solnedgång needs to be UNISEX so all products must appeal also to men and women. In the picture is urban Scandinavian man.

Possible target audience - "Urban scandinavian". Reminder to myself that Solnedgång needs to be UNISEX so all products must appeal also to men and women. In the picture is urban Scandinavian man.

Possible target audience - "Urban scandinavian". Even though I have been focusing on appealing to countries over Scandinavia we can not forget the actual Scandinavian people that the product is also aimed. By targeting Solnedgång also to Scandinavia we make sure the brand keeps loyal to its roots.

Possible target audience - "Urban scandinavian". Even though I have been focusing on appealing to countries over Scandinavia we can not forget the actual Scandinavian people that the product is also aimed. By targeting Solnedgång also to Scandinavia we make sure the brand keeps loyal to its roots.

Possible target audience - "Urban scandinavian". Even though I have been focusing on appealing to countries over Scandinavia we can not forget the actual Scandinavian people that the product is also aimed. By targeting Solnedgång also to Scandinavia we make sure the brand keeps loyal to its roots.

Possible target audience - "Urban scandinavian". Even though I have been focusing on appealing to countries over Scandinavia we can not forget the actual Scandinavian people that the product is also aimed. By targeting Solnedgång also to Scandinavia we make sure the brand keeps loyal to its roots.