Sakari Saukkonen

Sakari Saukkonen

Sakari Saukkonen
More ideas from Sakari
I must admit that for this project I did really little sketching by hand. After I came up with the logo and general vibe for the brand it all came together so I really didn't see the point of sketching. Here is anyway some of my key sketches when I was coming up with the logo of Solnedgång.

I must admit that for this project I did really little sketching by hand. After I came up with the logo and general vibe for the brand it all came together so I really didn't see the point of sketching. Here is anyway some of my key sketches when I was coming up with the logo of Solnedgång.

scandinavian simplicity. scandinavian simplicity. These bottles represent how the actual product of Solnedgång would be in my mind. I fell love with the brown simple bottles and thought it would fit this project because to me these bottles look really natural and "not fake". They are simply what it is.

ABOUT THE DESIGNER Sachajuan: for when your hair needs the equivalent of a juice cleanse. Sachajuan was born out of the brand’s namesake salon in Sweden in 19

Message - Achievments. Luxurious Scandinavian lifestyle. For the customers outside Scandinavia I want to message that using Solnedgång products you are can experience these luxurious Scandinavian moments in your everyday life.

The walls of the original cabins are painted with black-pigmented oil to minimize reflections in the floor-to-ceiling windows—enhancing the sense of connection with the exterior scene. Courtesy of Knut Slinning.

Message - Luxurious Scandinavian lifestyle. For the customers outside Scandinavia I want to message that using Solnedgång products you are little bit like this dream Scandivian people - wealthy, family and pure sence of style.

For the customers outside Scandinavia I want to message that using Solnedgång products you are little bit like this dream Scandivian people - wealthy, family and pure sence of style.

Message - Luxurious Scandinavian life. For the customers outside Scandinavia I want to message that using Solnedgång products you are little bit like this dream Scandivian people - wealthy, family and pure sence of style.

For the customers outside Scandinavia I want to message that using Solnedgång products you are little bit like this dream Scandivian people - wealthy, family and pure sence of style.

Possible target audience - "Urban scandinavian". Even though I have been focusing on appealing to countries over Scandinavia we can not forget the actual Scandinavian people that the product is also aimed. By targeting Solnedgång also to Scandinavia we make sure the brand keeps loyal to its roots.

Possible target audience - "Urban scandinavian". Even though I have been focusing on appealing to countries over Scandinavia we can not forget the actual Scandinavian people that the product is also aimed. By targeting Solnedgång also to Scandinavia we make sure the brand keeps loyal to its roots.

Possible target audience - "Urban scandinavian". Even though I have been focusing on appealing to countries over Scandinavia we can not forget the actual Scandinavian people that the product is also aimed. By targeting Solnedgång also to Scandinavia we make sure the brand keeps loyal to its roots.

Hanna, 17 “After visiting the Marimekko exhibition at Design Museum I wanted to wear a floral skirt. I like preppy style, sailor looks and classic garments. Audrey Hepburn and Coco Chanel are my style idols.