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New acquisitions in Seinäjoki Academic Library
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Description: Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Description: Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Description: In an age of migration and mobility many aspects of contemporary family life - from biological reproduction to marriage, from child-rearing to care of the elderly - take place against a backdrop of intensified movement across a range of spatial scales from the global to the local. This insightful book analyzes the opportunities and challenges this poses for families and for academic, empirical and policy understandings of 'the family' on a global level, including case studies…

Description: In an age of migration and mobility many aspects of contemporary family life - from biological reproduction to marriage, from child-rearing to care of the elderly - take place against a backdrop of intensified movement across a range of spatial scales from the global to the local. This insightful book analyzes the opportunities and challenges this poses for families and for academic, empirical and policy understandings of 'the family' on a global level, including case studies…

Description:  In the book 2052, Jorgen Randers, one of the coauthors of Limits to Growth, issues a progress report and makes a forecast for the next forty years. To do this, he asked dozens of experts to weigh in with their best predictions on how our economies, energy supplies, natural resources, climate, food, fisheries, militaries, political divisions, cities, psyches, and more will take shape in the coming decades

Description: In the book 2052, Jorgen Randers, one of the coauthors of Limits to Growth, issues a progress report and makes a forecast for the next forty years. To do this, he asked dozens of experts to weigh in with their best predictions on how our economies, energy supplies, natural resources, climate, food, fisheries, militaries, political divisions, cities, psyches, and more will take shape in the coming decades

Description: This book is a guide for everyone interested in managing services profitably. It is based on substantial research with leading academic experts whom we call Titans, and provides a practical and insightful frame- work for business leaders, the educational community and students.

Description: This book is a guide for everyone interested in managing services profitably. It is based on substantial research with leading academic experts whom we call Titans, and provides a practical and insightful frame- work for business leaders, the educational community and students.

Description: A founding father of behavioral economics (Chicago Tribune), Richard H. Thaler has spent his career investigating the radical notion that the central agents in the economy are humans error-prone but predictable individuals. Once dismissed by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Description: A founding father of behavioral economics (Chicago Tribune), Richard H. Thaler has spent his career investigating the radical notion that the central agents in the economy are humans error-prone but predictable individuals. Once dismissed by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Description: There are few industrialists in history who could match Elon Musk's relentless drive and ingenious vision. A modern alloy of Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs, Musk is the man behind PayPal, Tesla Motors, SpaceX, and SolarCity, each of which has sent shock waves throughout American business and industry.

Description: There are few industrialists in history who could match Elon Musk's relentless drive and ingenious vision. A modern alloy of Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs, Musk is the man behind PayPal, Tesla Motors, SpaceX, and SolarCity, each of which has sent shock waves throughout American business and industry.

Description: "Startup communities" are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are driving innovation and small business energy. "Startup Communities" documents the buzz, strategy, long-term perspective, and dynamics of building communities of entrepreneurs who can feed off of each other's talent, creativity, and support.

Description: "Startup communities" are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are driving innovation and small business energy. "Startup Communities" documents the buzz, strategy, long-term perspective, and dynamics of building communities of entrepreneurs who can feed off of each other's talent, creativity, and support.

Kuvaus: Competition is fierce, and no company can afford to miss any sales opportunity. A lost order today can mean a loyal customer for the competitor tomorrow. The hard sell is getting less and less effective. Customers don’t want to be bullied. They want high-quality solutions and impeccable service for a good price. Motivation will only get the salesperson so far if they don’t know what to do.

Kuvaus: Competition is fierce, and no company can afford to miss any sales opportunity. A lost order today can mean a loyal customer for the competitor tomorrow. The hard sell is getting less and less effective. Customers don’t want to be bullied. They want high-quality solutions and impeccable service for a good price. Motivation will only get the salesperson so far if they don’t know what to do.

The mistreatment of older people is increasingly recognised internationally as a significant abuse of elders’ human rights. ‘Scandals’ and inquiries into the failure to protect older people from abuse in health and social care systems rarely address, and still less challenge, the social, economic and cultural context to the abuse of older people. This book makes a strong case for the development of ethically-driven, research-informed policy and practice to safeguard older people from abuse.

The mistreatment of older people is increasingly recognised internationally as a significant abuse of elders’ human rights. ‘Scandals’ and inquiries into the failure to protect older people from abuse in health and social care systems rarely address, and still less challenge, the social, economic and cultural context to the abuse of older people. This book makes a strong case for the development of ethically-driven, research-informed policy and practice to safeguard older people from abuse.

Kuvaus: The Handbook of Research Management is a unique tool for the newly promoted research leader. Larger-scale projects are becoming more common throughout the social sciences and humanities, housed in centres, institutes and programmes. Talented researchers find themselves faced with new challenges to act as managers and leaders rather than as individual scholars.

Kuvaus: The Handbook of Research Management is a unique tool for the newly promoted research leader. Larger-scale projects are becoming more common throughout the social sciences and humanities, housed in centres, institutes and programmes. Talented researchers find themselves faced with new challenges to act as managers and leaders rather than as individual scholars.

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