Marketing Tips & Resources

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an open door to another room with palm trees in the background and green foliage behind it
You Are Home
Harry Styles' viral #YouAreHome campaign has made major waves in the world of advertising! Compared to this week last year, #ShutterstockAI found that the clickability of houses is up 42%. Doors, 145%. More insights await! 🏠
a cheetah laying down in the grass
All Hail Cats: It’s a Cat’s World, We’re Just Living in It
The animal kingdom is rich with symbolism, and wild cats are perfect for this. Our feline friends are powerful, cunning, intelligent and adorable. If you are looking to add moments of majesty to your campaigns, think about how #wild #cats could engage your audience. Find out more on our blog!
Social #media is so ubiquitous in our lives, but what does it actually take to establish a career in the industry? Many creative professionals with roots in design and photography often make the transition to social media marketing. From an understanding of #business strategy to a flair for visuals, we take you through how to turn your #creative skills into a thriving social career. Click the below link to find out more! Freelance Social Media, Social Media Consultant, Social Media Strategy, Social Media Jobs, Funny Comments, People Online, Creative Skills, Social Media Branding, Media Strategy
Turning Your Creative Skills into a job in Social Media
Social #media is so ubiquitous in our lives, but what does it actually take to establish a career in the industry? Many creative professionals with roots in design and photography often make the transition to social media marketing. From an understanding of #business strategy to a flair for visuals, we take you through how to turn your #creative skills into a thriving social career. Click the below link to find out more!
a man holding a piece of paper with the words 5 refranding misconceptions every smb needs to avoid
Rebranding Misconceptions
Rebranding is an integral part of a company's lifecycle, but it gets a bad rep. Many assume you only do it because your business is failing or because you have become bored with it. In reality, it can add new energy to a brand or better communicate your unique POV. However, it can be confusing to figure out when, why or how to rebrand. So, we've pulled together five rebranding misconceptions that every brand should avoid. Check it out!
two ping pong paddles and a ball on an orange surface against a wall
Sports Branding
When looking to physically and mentally energize potential customers with your designs, color can be a powerful marketing tool for sports design and branding. The Intelligent use of color can also be tailored to different sports and products. Learn what fits your brand by checking out our blog!
an abstract painting with pink, green and brown colors on it's surface is featured in this image
Share Your Colors: Mari Dein
Abstract oil painter Mari Dein reflects on her creative inspirations, workflow, and the mistakes she’s made along the way.
the sun shines brightly behind red poppies in a field full of green grass
How to Launch a Photography Business in 2022
Every successful business needs a solid foundation. Follow this plan to turn your passion for photography into an exciting venture! #photography #smallbusiness
some very pretty tall grass in front of a pink sky
Color Trends
2022 brings new possibilities to freshen up #marketing materials. If you're in need of inspiration, look no further than Shutterstock's #Color Trends report and bring a hint of serenity into 2022.
a woman standing in front of a window with her hands on the floor and arms behind her head
Halloween Photography
As crowded costume parties and haunted houses are off the table this #Halloween, how do you begin to capture modern more creative, contactless solutions? Check out what a #sociallydistanced Halloween looks like: https://shutr.bz/3pwfAqm
people sitting at a table with plates of food in front of them, top view
Most clickable Thanksgiving dinners
Stuffing with fruit or without? Turkey or ham? Marshmallows or candied yams? Whatever family food traditions you'll be following this year, we've got the answers to build the perfect Thanksgiving dinner for your upcoming digital marketing campaigns. Thanks to #ShutterstockAI, we've looked through thousands of plates and millions of meals to determine which dishes had the highest click-through rates. Check out the results! 🥧🦃
the mountains are covered in snow and water, with small lakes surrounded by brown grass
How the Pandemic Changed Color Performance in Marketing
Emotionally connecting with audiences is crucial during such uncertain times. But in such unprecedented times how do we know what colors are impacting audiences in the right way compared to before the pandemic. ShutterstockAI is helping brands understand how the pandemic impacted color performance in marketing, and what marketers can do to implement this! Click here to see the color hues and don'ts!
the top view of a large green plant
3 Positive Ways Data Influences Creativity
#Data can be harnessed in many ways to aid the #creative process! Check out our blog by Chip Schenck who discusses its impact on search, output and portability 🌸
many different colored floppy disks and tape
Nostalgia in Market Technology
Remember recording mixtapes with your friends? Those were the days... The sentimental longing for a period in the past is a powerful force. Take a step back and think about how you can take advantage of #nostalgia in your marketing
Empower your customers with the content and tools they need to make their ideas become accomplishments, and to ensure that different perspectives help build meaningful, authentic connections. Click for our latest diversity report! Visual Media, Gender Equality, Different Perspectives, Lead The Way, Video Content, Marketing Campaigns, Black Lives, Black Lives Matter
Diversity Report: Representation of Race
Empower your customers with the content and tools they need to make their ideas become accomplishments, and to ensure that different perspectives help build meaningful, authentic connections. Click for our latest diversity report!
silver and black ornaments are hanging on the christmas tree's white branches in this close up photo
Most Clickable Colors This Christmas
The holiday season is fast approaching. So, how can marketers ensure their festive content resonates? According to ShutterstockAI's analysis of eleven years of creative marketing data, silver is the go-to color to boost the CTR of your ads! Silver had a consistently higher CTR than gold over the last three holiday seasons. So, why not opt for a silvery, sparkly, snowy scene this festive season! Read more here