Business Branding Through Characterization Guide [Infographic]. What does your brand stand for? Knowing how to characterize your brand is another way of defining what your brand stands for. Most brands fall into one or a blend of these 12 character types
Whoever wrote this must NOT have been a graphic designer because all of these things are used in different mediums of graphic design. Also if something is for designers, make sure your design is damn good. The Skills Required To Be A Good Designer.