Crowdsourcing

26 Pin-lisäykset387 Seuraajat
Pizzafirma Dominos joukkoisti pizzakuljetusauton suunnittelun Local Motors - yhteisön kanssa. "winner is the Domino’s Pack, a design from Anej Kostrevc of Slovenia."

Pizzafirma Dominos joukkoisti pizzakuljetusauton suunnittelun Local Motors - yhteisön kanssa. "winner is the Domino’s Pack, a design from Anej Kostrevc of Slovenia."

Kirjaesittely: Getting results From Crowds: 7 major applications of crowdsourcing marketing:  Content creation   Idea generation   Product development  Customer insights   Customer engagement  Customer advocacy   Pricing

Ross Dawson’s Second Edition of “Getting Results From Crowds”

Kirjaesittely: Getting results From Crowds: 7 major applications of crowdsourcing marketing: Content creation Idea generation Product development Customer insights Customer engagement Customer advocacy Pricing

Lääketiede ja tutkimus: Brittiläinen tutkimusfirma joukkoistaa syöpäsolojen tunnistamista. "Cancer Research UK  has asked web surfers to comb through tens of thousands of pictures of breast cancer cells pulled from studies to help identify tumor cells. When volunteers spot cells that are stained yellow, they send them on to researchers who then use them to analyze trends between the cells and patient treatment."

Website Crowdsources Cure for Cancer

Lääketiede ja tutkimus: Brittiläinen tutkimusfirma joukkoistaa syöpäsolojen tunnistamista. "Cancer Research UK has asked web surfers to comb through tens of thousands of pictures of breast cancer cells pulled from studies to help identify tumor cells. When volunteers spot cells that are stained yellow, they send them on to researchers who then use them to analyze trends between the cells and patient treatment."

Forrester & Innocentive tutkivat: Avoin innovaatio useimmissa yrityksissä kokeiluasteella.     Open Innovation: Creating Through Community Creation

Forrester & Innocentive tutkivat: Avoin innovaatio useimmissa yrityksissä kokeiluasteella. Open Innovation: Creating Through Community Creation

Ylen julkaisujohtaja Ismo Silvo pohtii, vaarantaako osallistaminen riippumattomuuden: "Luulen, että verorahoituksen aikakausi alkaa vaatia yhä useammin Yleltä osapuolisuutta: pelastakaa suomalaista kulttuuria, tuokaa meille takaisin historiamme, antakaa vähemmistöille heidän äänensä!"

Ylen julkaisujohtaja Ismo Silvo pohtii, vaarantaako osallistaminen riippumattomuuden: "Luulen, että verorahoituksen aikakausi alkaa vaatia yhä useammin Yleltä osapuolisuutta: pelastakaa suomalaista kulttuuria, tuokaa meille takaisin historiamme, antakaa vähemmistöille heidän äänensä!"

Joukkoistaminen ohittaa välikäsiä markkinoinnissa: MoFilm and Chevrolet worked together for a Super Bowl commercial that garnered 80 entrants; all able to deliver spots costing less than $50,000. By contrast, if Chevy went with a traditional creative agency, each ad would cost between $500,000 to $1 million.

Are Millennials Crowdsourcing Themselves Out Of Jobs?

Joukkoistaminen ohittaa välikäsiä markkinoinnissa: MoFilm and Chevrolet worked together for a Super Bowl commercial that garnered 80 entrants; all able to deliver spots costing less than $50,000. By contrast, if Chevy went with a traditional creative agency, each ad would cost between $500,000 to $1 million.

Joukkoistaminen markkinoinnissa: Citroen osallisti FB-fanejaan automallin piirteiden suunnittelussa. Melina Kacherou-Carage, head of digital marketing at Citroen UK, says: “This project has really captured the enthusiasm of the Facebook community. We’ve had thousands of configurations, so much positive feedback and now the first images of C1 Connexion, which will be ready to go on sale later in the year. You liked it, now we’re making it.”

Joukkoistaminen markkinoinnissa: Citroen osallisti FB-fanejaan automallin piirteiden suunnittelussa. Melina Kacherou-Carage, head of digital marketing at Citroen UK, says: “This project has really captured the enthusiasm of the Facebook community. We’ve had thousands of configurations, so much positive feedback and now the first images of C1 Connexion, which will be ready to go on sale later in the year. You liked it, now we’re making it.”

Joukkoistaminen markkinoinnissa: KIA hakee asiakkailta yllätysmomenttia kampan jaan. Myung-Seob Kim, general manager at KIA Motors Corporation says: “We live in an age of participation where people want to be more involved with the brands they support. By opening up our creative process we are not only acknowledging that, we are actively seeking a very unusual take on the KIA spirit, as a source of constant reinvention and challenges for our brand.”

Joukkoistaminen markkinoinnissa: KIA hakee asiakkailta yllätysmomenttia kampan jaan. Myung-Seob Kim, general manager at KIA Motors Corporation says: “We live in an age of participation where people want to be more involved with the brands they support. By opening up our creative process we are not only acknowledging that, we are actively seeking a very unusual take on the KIA spirit, as a source of constant reinvention and challenges for our brand.”

Joukko ennakoi tulevia tapahtumia. Research firm Applied Research Associates, has just launched a website that invites the public—meaning anyone, anywhere—to sign up and try their hand at intelligence forecasting. The website is part of an effort, sponsored by the Intelligence Advanced Research Projects Activity (Iarpa), to understand the potential benefits of so-called crowdsourcing for predicting future events.

Joukko ennakoi tulevia tapahtumia. Research firm Applied Research Associates, has just launched a website that invites the public—meaning anyone, anywhere—to sign up and try their hand at intelligence forecasting. The website is part of an effort, sponsored by the Intelligence Advanced Research Projects Activity (Iarpa), to understand the potential benefits of so-called crowdsourcing for predicting future events.

Vertaisapu korvaa helpdeskin? Gartner predicted "the possible end to the traditional help desk," to be replaced by crowdsourcing, where co-workers and friends provide answers to technology questions through social media and enterprise social networks, and by self-service surfing, where workers search for their own IT answers through vendor websites or blogs of trusted experts.

Vertaisapu korvaa helpdeskin? Gartner predicted "the possible end to the traditional help desk," to be replaced by crowdsourcing, where co-workers and friends provide answers to technology questions through social media and enterprise social networks, and by self-service surfing, where workers search for their own IT answers through vendor websites or blogs of trusted experts.

Pinterest
Haku