DESIGN PRINCIPLES: Grouping and Spacing
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Harrison Abelson - This is an example of the Law of Proximity. The two Adidas logos in this picture contain identical shapes, however the only difference in those shapes are their proximity to each other. The shapes on the right are more likely to be perceived as a group since they are closer together. Check out the link for full explanation. http://jeremybolton.com/2010/08/gestalt-principle-the-law-of-proximity/ Adidas Logo | Jeremy Bolton
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My example for Good Continuation as the outside edges encourage the viewer to see the entire image as continuous (such as a set of stairs). Also an example of Proximity as the squares proximity provides an image of steps. Closure is also provided as the shape is not entirely shown but implied. Similarity is shown by the squares being seen as a row or step.