De-normalising cigarettes and emphasising their Unattractiveness. The underlying assumption here is that women "care" about how they look and that this is a sufficient motivator to quit smoking.
An art print by Three of The Possessed, they cut the words and have them sliding down diagonally making this interesting to read
Custom Lego Star Wars Sets
Today's Funny Pictures (26 Pics) | The Blended Fun
Lego Star Wars - Custom Eclips Star Dreadnaught
Philip Morris Wants you to SMOKE! by Joel Nilsen, via Behance
Animals Don't Smoke color poster
Anti Smoking Poster #creative #ad cc: all our agencies!